Consumer Health Information on the Web: The Relationship of Visual Design and Perceptions of Credibility

  • Wednesday, May 20, 2009
  • 6:30 PM - 8:29 PM
  • Progresive Insurance


Registration is closed

May 20, 2009 - Consumer Health Information on the Web: The Relationship of Visual Design and Perceptions of Credibility

Web sites that provide health-related information have proliferated on the web since the early 1990s.

Since virtually anyone can produce and publish a web site, consumers of health-related information must be able to effectively judge the credibility of information found on the web.

This presentation reports the results of a study that examined the relationship between people's visual design preferences and their judgments of credibility of information on consumer health information sites.

Subjects were asked to rate their preferences for visual designs of 31 health information sites after a very brief viewing. The sites were then reordered and subjects rated them according to the extent to which they thought the information on the sites was credible.

Presenter Bio

David Robins is an Assistant Professor in the Interdisciplinary Program in Information Architecture and Knowledge Management (IAKM) at Kent State University.

He teaches courses in information design, information architecture, usability and content management systems. David is conducting research in information architecture, web standards, usability, and the impact of aesthetics on web site credibility and usability.

Dr. Robins has an undergraduate degree from Colorado State University (Bachelor of Fine Arts), a Master of Science (Library Science) from the University of North Texas, and a Ph.D. in Information Science from the University of North Texas.

Meeting Time: 6:30-8:30pm

  • 6:30-6:45pm- Food & socializing
  • 6:45-7:00pm - NEOUPA business
  • 7:00-8:30pm - Informal presentation with Q & A

Meeting cost

  • Free Events for NEOUPA members
  • $10 for non-members


Progressive Insurance
6300 Wilson Mills Road
Mayfield Village, Ohio 44143

The Progressive Campus is located off the Wilson Mills Road exit on I-271. Check in at the Visitor's Center in the West Building at the 6300 Wilson Mills Rd. Campus.

The meeting will be in the Campus 1 West Lower Wintergarden room.

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